PRINTING
Excerpt from 
Direct Mail Sales Letter Promoting Book Package

The main piece in the package is my book, In and Out of the Printing Business Happily. Let me caution you, though. If you're looking for an academic treatise on the sales process, this is not the book. But if you want practical, useful information based on actual experiences, I think you'll be happy with this book. If you want to know what to do, and want to see real-world examples of how other companies have done it, you will find it all right here. If you want a marketplace view of what goes on when an owner goes about selling a small to mid-size printing business, this is the one book for you.
 Printing
 
Excerpt from Direct Mail Sales Letter Promoting Audio Tapes
Art & Science of PRINTING SALES (24 audio tapes)

This collection captures Sean McCardle at his best. These tapes were made at various seminar sessions, so you get the flavor of Sean's stories, encounters, trials, and successes. You'll get the full range of his tips for creating new customers, selling more work, and making your life easier. You'll hear members of the audience ask the questions you might ask, and you'll hear Sean's frank responses. You'll learn easily and conveniently how to become a truly professional salesperson.

The tapes form a perfect tandem with Customer Creation and The Winning Sales Call. The books are great for study, for taking your time in thinking about the concepts, in trying out your own ideas, such as your 30-second commercial. The tapes are great because they reinforce the books and add to them. You can listen to them in the office, at home, or in the car. Make productive use of all your commuter drive time. Listen to one of these tapes as you drive to a prospect and you'll feel yourself getting "pumped up." 

What's on the tapes? Take a look.
 

Tapes 1 and 2. Learn the fundamentals of printing sales.* master the art of change * sell "on purpose" * make the numbers work for you * learn system-oriented selling

 

Tapes 3 and 4. Find a profit in the marketplace.* find real prospects * identify your company strengths * create win-win situations

Tapes 5 and 6. Open the door to your marketplace.  
* write your 30-second commercial and unique sales proposition * learn the breakthrough sales system

Tapes 7 and 8. Make the winning sales call. * spot the basic personality types * plan your sales call * make it happen

Etc.

 


Re-energize yourself with one tape every day. It'll be like a daily booster shot.